JCPenney Experiential

Image via Brit + Co

In celebration of JCPenney’s spring and fall style launches of 2017, B+C threw two seasonal events. The first spring event kicked-off our campaign in San Francisco, whereas our Fall event followed it up in New York later that year. Both were hosted by former bachelorette-turned-fashionista blogger, Ali Fedotowsky. Events provided hair & makeup stations (courtesy of Sephora inside JCP), food and customized drinks, DIY stations, and unique fashion installations to feature JCPenney’s adorable ‘fits for the season. FacebookLives were shot and promoted to engage our online audience.