Kia Sportage — Micaela Friedman

Kia came to Brit + Co with the goal of reaching millennial women in an authentic yet influential way. We developed a strategy that highlighted worthwhile experiences, creative curiosity, and inspiring wanderlust to engage readers and viewers through sharable content. With a mix of custom editorial and video, B+C was able to spark consideration of the all-new Sportage and reach millions across our multi-platform campaign.

See here to view a sample article from the campaign.

The production of this multi-faceted campaign came together seamlessly thanks to a huge team effort. It was my particular role to manage client expectations, product treatment and guidelines, as well as assist with shoot styling, location coordination, and on-site production.