Ford EcoSport — Micaela Friedman

Ford’s goal for this campaign was to drive awareness of an all-new nameplate in the US, the 2018 Ford EcoSport. To achieve this, Brit + Co aligned with Ford’s Life Hack Academy campaign, sharing hacks through influencers, B+C content, and social assets.

The cornerstone of this collaboration was a lavish influencer brunch event, hosted in the heart of LA and lead by B+C CEO, Brit Morin, and actor, Tia Mowry. Table conversation centered around each woman’s personal tips and tricks that make their lives a little easier each day and their momentum unstoppable.

As a key producer on this event and content series, I managed talent, planning, vehicle delivery, and video coordination both onsite and throughout the duration of the campaign.

See an example article from the campaign here.